Tuesday, August 4, 2009

Perception is not reality

Was on a very long break because I was busy preparing for my term end exams.

It’s been really long So I thought I must write

Even if it is, about what I have been doing all these days and about what I think of a show on star plus “sach ka saamna” Indian version of 'Moment of Truth'

I liked the show not because of the content and not because it’s about telling the truth and wining a crore rupees.
I liked the show because of sheer marketing brilliance, perfect positioning and disguised communication.

As a viewer it sounds so simple answer 21 questions truthfully and win 1 crore rupees.
But the fact is star plus is not running a charity show. There is a big trick behind it.

Few of the questions asked in the show are as follows
1. If the bank never discovers you have stolen a crore of rupees, would you steal the money?
2. "If your husband never came to know about it.. Would you consider sleeping with another man."

Here is the trick if you pay little attention ,both these questions are hypothetical and its about fantasy and every one has fantasy.

The contestant can say Yes, that means she would consider sleeping with another man if her husband never finds out". Husband need not get offended because another man is not necessarily Mr Sharma next door but perhaps Shahrukh Khan Or Brad Pitt.
Cosmopolitan magazine says fantasies are healthy

But Mr husband does not read such magazines. He is a hot blooded Indian male and will definitely feel insulted.
Knowing the consequences of saying "yes" Smita says "no".( refer to video 52nd sec)
When the polygraph beeps 'false' she looks surprised and says,"Yeh nahin ho sakta!"
Husband looks suitably crushed, embarrassed.

Smita leaves the show with zero rupees and will spend rest of her life explaining that polygraph tests are not always true. They are not admissible in court as evidence.

The truth is she was tricked. She thought she had 'nothing to hide' but discovered we are constantly hiding things. Even from ourselves.

The makers of this show have every intention of fooling you she had no choice, but Smita did and I wish she had quit when she could... She was too brave for her own good.

but you know what, friends and relatives will laugh behind Smita's . Because the 'morals' of society are supposed to be guarded by the women.
A simple ques to all the viewers who think smitha was wrong. Wernt you all thinking at that time
"How would I answer that question?"

Aur ek chhota sach yeh bhi hai I can't blame my examination for writing less on this blog. The truth is my exams lasted just 4 days.
I've just been lazy, and I think I'm getting hooked on to the idiot box. Movies ,cricket ( specially ashes) and all types of reality shows .They provide 'Instant gratification.

I need to remind myself that I am first and foremost a blogger.
So I am back … Happy reading.

Author: Sanjay


  1. A very interesting post mate!!

    I thought you would be interested in knowing how consumer perception is considered as a route to comprehending consumer behavior by most marketers, hence am posting my blog post's link on perception here: http://marketing-essence.blogspot.com/2009/06/perception-its-power-and-supremacy.html

    Keep writing and reading.


  2. well its a very interesting writeup.....!
    shows how one,s perception can be made use of...and how can people be tricked.

    good one

    keep writing


  3. Hey Dude !
    Good Post here.
    I really liked the one before too.
    Bout the "Sponsors of tomorrow".
    I never new that the guy was an actor and not the real Ajay Bhatt.

  4. hi buddy,
    good sense of humour n good perception
    u wrote all d got damm reality of tat show..
    the show s doin gr8 jst by playing wid d mentality of indian audience.

  5. Awesome content!
    U've given me food for thought...
    BUT...badly packaged!
    Marketing kartey ho, so im sure u know the importance of packaging!


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