Thursday, November 26, 2009

Are you innovative???

Recently during an interview I was asked the same question. My answer was "yes" and I somehow tried to substantiate...

As soon as the interview got over I was wondering what I could have said more to convince the interviewer that I am INNOVATIVE

After thinking a lot for two days I realised that there is no such thing as "being innovative."

Innovation is a result - not a process.

An innovation is an idea put into action that creates change. You can try to create ground-breaking ideas intended for this purpose, but until launched and in use, you won't know if it is an innovation.

On the list of objectives of most marketers is a statement about being innovative or driving innovation.
Telling marketers to "innovate" is the problem. It frames the wrong issue. The mission of the team should not be to "innovate," it should be to:

"Create remarkable ideas that have the potential to induce improvement and change."

Author: Sanjay

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